Sunday, May 17, 2020
Dna Structure Of A Genetic Order - 2756 Words
Part 1 DNA is an element that influence in a genetic order used in the progress and working of all known living creatures and many viruses. DNA form together with proteins and fibres to establishes the three main macromolecules essential for all recognized forms of life. (Arabslab.com) DNA structure is consisted in two form of the helix, this helix as formed in some base pairs with connected to sugar phosphate backbone. This structure of DNA usually build four types of nitrogen bases, e.g. the adenine (A), thymine (T), guanine (G) and cytosine (C). The DNA double helix structure have a similarity of a ladder, the phosphate and sugar molecules would be the sides, while the bases would be the rungs. In the progress of the bases one strand pair can connect with the centers on another strand, e.g. the adenine pairs with thymine, and guanine pairs with cytosine. (Diagrampic.com (2015) DNA Diagram) The genetic code is the varieties of the rules involves in an important informationââ¬â¢s in encoded of the genetic material, e.g. the DNA and the RNA sequences, this process will be translated into the proteins with can lead the living cells. The A, T, G, and C are the symbols of the DNA code and characterise the chemicals adenine, thymine, guanine, and cytosine, individually. Usually the DNA have a connectivity with the ribosome, which is incorporated with amino acids, this order can specified by mRNA and used this transfer of RNA (tRNA) molecules to transmit amino acids andShow MoreRelatedWhat Had Watson And Crick Discovered? Clues From The Diary1743 Words à |à 7 Pagesdeoxyribonucleic acid, or DNA. The clues from the diary are: ââ¬Å"Even us lab boys knew that there had been gossip going around the labs that Crick and Watson had been trying to solve the structure of this new-fangled molecule called DNA ââ¬â deoxyribonucleic acid ââ¬â but discovering the secret of life itself?â⬠2. Explain why Crick mentioned that he had ââ¬Å"discovered the secret of lifeâ⬠Crick believed he discovered the ââ¬Å"secret of lifeâ⬠because of the unique and complex structure of DNA, and Crick believed andRead MoreThe Role Of Chromatin Structure Within The Development Of Multicellular Organisms1359 Words à |à 6 Pageschromatin structure in the development of multicellular organisms The structure of the genetic material of multicellular organisms is a key factor in their physical and evolutionary development. The chromatin structure allows multicellular organisms to develop many consequential characteristics that allow them to grow and specialize in several processes that set them apart from single celled organisms. How can it be that something as small and seemingly uninvolved as chromatin structure can haveRead MoreEvolution Of The Human Genome Project1273 Words à |à 6 Pages This is because they are genetically inherited by certain parts of oneââ¬â¢s DNA. DNA stands for Deoxyribonucleic Acid, and is inherited from the parents of a person. These strands, found within the nucleus of all cells, determine the appearance and genetic structure of a person. Through oneââ¬â¢s DNA, there may be diseases inherited from the parents, such as sickle cell anemia, Gaucherââ¬â¢s disease and Parkinsonââ¬â¢s disease. In order to heal and fix patients, doctors n eeded to learn more about the Human GenomeRead MoreJames Watson and his Contributions DNA and Genetics946 Words à |à 4 PagesJames Watson was born on April 6, 1928 in Chicago Illinois. He was a very gifted and bright child. He is most known for his contributions to DNA and Genetics along with his co-worker Francis Crick. Watson received his B.S. at the University of Chicago and received a Ph.D. from Indiana University. Watson also worked at the University of Cambridges Cavendish Laboratory in England. This was where he first met Francis Crick. (Bagley). As a child, his favorite question was ââ¬Å"why?â⬠and simple answers didRead MoreInvestigating And Extract Chromatin From Plant And Animal Tissues1709 Words à |à 7 Pagesthat makes up the chromosomes and is comprised of DNA and histone proteins. Histones, which are small proteins that encompass a large amount of the basic amino acids, enable negatively charged DNA molecules to be bound. 1 Found within eukaryotic cellsââ¬â¢ nucleuses, histones serve to bundle DNA into nucleosomes. They make up a great deal of the components within a cell nucleus, and assist in regulating genes as DNA encompasses them. 2 In addition to DNA and histone proteins, chromatin is also made upRead MoreThe Human Genome Project Research1422 Words à |à 6 PagesResearch Paper Research Leading Up to the Human Genome Project Many genetic studies leading up to the start of the human genome project include some of the first research done on the structure of human DNA: In 1952, Rosalind Franklin created Photograph 51 using X-ray crystallography: the first evidence of DNAââ¬â¢s helical structure. Using this evidence, in 1953, James Watson and Francis Crick were the first to model the true structure of DNA as a double helix with sugars and phosphates forming the backboneRead MoreCharles Crick And James Watson1122 Words à |à 5 Pagesdevelopment on the anatomy of DNA, the foundation for modern day knowledge on genetics and inheritance would have never existed. Francis Crick and James Watson were two scientists who discovered and deciphered the structure and different parts of DNA. Subsequently, if they never conceived the whole idea of a human genome, the entire maintenance of lifeââ¬â¢s code would remain a mystery. Throughout the race where the men were aiming to be the first ones to unscramble the DN A code, Crick and Francis encounteredRead More DNA Interactions Between Proteins Essay1029 Words à |à 5 PagesDNA: Interactions between Proteins Deoxyribonucleic Acid is a molecule that contains the genetic makeup of almost all living organisms. While Deoxyribonucleic Acid, or DNA, has been successfully mapped out, many of its interactions with certain proteins and enzymes have not been fully revealed within the atomic level. The history and mysteries of DNA continue to fascinate biologists and chemists alike. However, we must question, who was the first to discover DNA, and what scientists have doneRead MoreTaking a Look at DNA1746 Words à |à 7 Pages DNA is one of the many things that make up your body. Today, most people know that it carries each personââ¬â¢s unique genetic code. People also know that it has a double helix structure. However, do you know what itââ¬â¢s made up of? à ¬Many people do not know much about DNA. There are many ways that DNA is helpful to the world. It helps us understand from heredity of diseases and how to find a killer who committed a crime. Many people even use DNA for genetic engineering so that they can create an organismRead MoreThe Discovery In 1953 Of The Double Helix, The Twisted-Ladder1608 Words à |à 7 Pagestwisted-ladder structure of deoxyribonucleic acid (DNA), by James Watson and Francis Crick marked a milestone in the history of science and gave rise to modern molecular biology, which is largely concerned with understanding how genes control the chemical processes within cells. In short order, their discovery yielded ground-breaking insights into the genetic code and protein s ynthesis. During the 1970s and 1980s, it helped to produce new and powerful scientific techniques, specifically recombinant DNA research
Wednesday, May 6, 2020
Symbolism In 1984 By George Orwell - 1136 Words
The lyrics of Radioheadââ¬â¢s 2003 single, ââ¬Å"2+2=5â⬠refer to both 1984 by George Orwell and the administration of President George W. Bush. In the three distinct sections of the song, we hear about a character who chooses to live in ignorance, then becomes aware of the evils of his society. In the final segment of the song, the character struggles after learning about the truth, much like Winston Smith did in Orwellââ¬â¢s novel. The music was written and released during the presidency of George W. Bush, whose public reputation had shifted from negative to positive in the years following his controversial election in 2000. The songwriters suggest that, just as citizens of Oceania were trained to forget about history in order to maintain theirâ⬠¦show more contentâ⬠¦The songââ¬â¢s character is just a member of the majority, even if the songwriters condemn his way of thinking. The criticism of the average citizen becomes much clearer during the second sec tion of the song. Immediately after the end of the second verse, the meter of the song shifts from the unconventional 7/8 time to 4/4, common time, adding an eighth note to each measure. By doing this, Radiohead are implying that the ideas stated earlier omit significant details in order to appear logical, and that these new thoughts will be based off of the complete truth. A new speaker prefaces the second segment by warning that ââ¬Å"there is no way out,â⬠implying that what the listener is about to hear will not be forgotten. Then, he repeatedly speaks the line, ââ¬Å"you have not been paying attention.â⬠This is precisely the case with the first speaker and many citizens of Oceania; they ignore reality in order to match what they perceive the world to be. When a character in 1984 disappears, it only takes a couple of days before he is retconned from history: ââ¬Å"Syme had vanished. A morning came, and he was missing from work: a few thoughtless people comment ed on his absence. On the next day nobody mentioned himâ⬠(171). The reason thatShow MoreRelatedSymbolism In George Orwells 19841349 Words à |à 6 Pages Symbolism in 1984 Literary concepts are often used in books to make the reading experience more enjoyable. In George Orwellââ¬â¢s 1984, Orwell uses a key literary element, symbolism, to do this. Orwell does this in a unique way. He makes the reader want to think one way, when the reality is far different. This causes the reader to be surprised when the truth of the matter is revealed. He is able to do this by having certain objects represent one thing, and then later reveal it is something far differentRead MoreAnalysis Of 1984 By George Orwell954 Words à |à 4 PagesSophie Moore Mrs. N. Finley E209R3 ââ¬â 1984 literary analysis 27 January 2015 Symbolism throughout 1984 The novel 1984 is a futuristic totalitarian society where everyone is kept under close surveillance and is forced to follow all rules and laws of the state. The novel 1984 was written by George Orwell and published in 1950. The main characters were Big Brother, Winston Smith, Julia, Oââ¬â¢Brien, Syme and Emmanuel Goldstein. Winston Smith is a low man on the totem pole when it came to the ruling PartyRead MoreConsider how the natural development of narrative techniques in George Orwellââ¬â¢s 1984 creates a600 Words à |à 3 Pagestechniques in George Orwellââ¬â¢s 1984 creates a theme of individualism verses state. What was the point in writing such an obvious theme, since a dystopia is the prime example of an imperfect world? He uses extremely well-developed techniques to demonstrate the dystopian society. Specifically, Orwell uses symbols as well as the setting to thoroughly contribute to the idea of a totalitarian state in his dystopian society; the ideas are in symbolic o bjects, themes, and characters. Orwell clearly suggestsRead MoreAnimal Farm By George Orwell944 Words à |à 4 Pageslegs(Orwell 132). He carried a whip in his trotter(Orwell 133). In the novel Animal Farm by George Orwell, animals have the ability to talk and form their own ethos, Animalism. Animal Farm is an intriguing allegory by George Orwell, who is also the author of 1984, includes many enjoyable elements. More knowledge of the author, his use of allegorical elements, themes, symbols, and the significance in the real world, allows the reader to get more out of this glance into the future. George OrwellRead MoreGeorge Orwell s 1984 ( 1949 )1265 Words à |à 6 Pages Power alone can be a dangerous machine when put into the wrong hands. In George Orwellââ¬â¢s novel 1984 (1949), he painted a dark image of the Oceania governmentââ¬â¢s abuse of political power that destroyed the very fabric of life for many of its society members. Evidence of this destruction is seen through the eyes of the main protagonist, 39-year-old, Winston Smith. The novel is set in Air Strip One, based in London. Although 85 percent of Oceaniaââ¬â¢s population was made up of proletarians who seemedRead More George Orwells Symbolism and Derivation for Nineteen Eighty-Four (1984)905 Words à |à 4 PagesGeorge Orwells Symbolism and Derivation for 1984 George Orwells 1984 had a profound effect upon the way people thought during the mid 20th century. The book signified Orwells most complex novel which told the story of Arthur Koestler and the countless others who suffered because of the totalitarian governments in Eastern Europe (Meyers 114). When 1984 was published in 1949, the Cold War had just begun. The novels ending was pessimistic and thus seemed as an attack on communism. TheRead MoreThe Problem Of Self-Expression In 1984 By George Orwell848 Words à |à 4 Pagesconscious (Orwell70). In George Orwells 1984 he shows the authority a government can have on ones life even when all they want is self-expression. Many are too frightened to rebel, yet when one does it impacts his life forever. Even though the society of 1984 by George Orwell claims to be complete and total censorship, the problem of wanting more self-expression is still evident which is shown through indirect characterization, symbolism, and themes. George Orwell 1984 utilizes components of indirectRead MoreThe Dangers of a Conscious Mind 1984 by George Orwell Essay1406 Words à |à 6 Pagesare hungry for power, and desire to be in a position that is exceedingly high above the rest. This is the general ideology of the Party, the supreme and ruling government in the legendary narrative 1984, written by George Orwell. 1984 is a dystopian, science fiction novel that is set during the year 1984 in the superstate of Oceania. In a malevolent world of continuous warfare, relentless government scrutiny, and constant human manipulation, the story revolves around a man named Winston Smith, a citizenRead MoreSymbols, Symbolism, By George Orwell971 Words à |à 4 PagesAuthors add symbolism to literature because some works can seem dry and boring for readers to read. Symbolism is the use of a symbol to represent ideas or qualities in literature (Symbolism). Using symbolism in a novel allows the author to add depth and meaning to their w ork. Symbolism forces the reader to stay engaged through the entirety of the novel in order to make connections and figure out the true meaning of the symbol. It also allows the author to represent a really complex idea withRead MoreAnimal Farm, 1984 and John F. Kennedy503 Words à |à 2 Pagesopinions. John F. Kennedy has a great percipience of life and mankind; if you follow others, you are doing only what others want, therefore you impede your own growth. Throughout Animal Farm and 1984 both by George Orwell, this is seen by the use of motifs, characterization and symbolism. In Animal Farm, George Orwell uses motifs and characterization to demonstrate how conformity can take ones freedom away and stop them from expressing their own ideas. The ââ¬Å"Beasts of Englandâ⬠song is a great example of
Tuesday, May 5, 2020
Social Media Resources For Bonini Caffe â⬠MyAssignmenthelp.com
Question: Discuss about the Social Media Resources For Bonini Caffe. Answer: Introduction: Social media platforms as understood by the authors Siamagka, Christodoulides, Michaelidou and Valvi (2015) are the modern ways of interacting with the near dear ones personally or the customers in professional business. The authors Siamagka et al. (2015) probably meant by stating the fact that the different social media resources have now become a compulsory practice for both the personal and the professional reasons. It can be used to enhance the individual's social appeal by interacting with the near and the dear ones. This can also be used to present a much transparent and a detailed picture of the organization to its target audience. In this study, the learner has picked up an organization which is based in Italy and is specialized in offering tasteful coffees to customers. The company in Italy and in some other parts of the world as well is known as Bonini Caffe (Caffebonini.com 2018). It is a family-run business that with its extensive experimental efforts has now widely recognized as an organization that never fails to deliver the best. They have been able to deliver the best because of few facts such as the product selection and a high-quality standard of customer service (Caffebonini.com 2018). The assignment is purposefully based on identifying the suitable social media platforms which can further the business of the case study organization. In addition, the study also discusses, in general, the various media resources that are commonly being used by the common people and the business organizations in countries across the globe. Most importantly, the study is being expected to deliver the knowledge about the use of the several social media tools in the modern day business. The industry profile of the business organization that you have chosen and its product(s) and/or services The chosen business organization with its extensive business strategy has been an emerging name in Italy and the few other countries across the globe. There have been few reasons behind an exhilarating success of the company. Few of such reasons are the excellent price for products and the high-quality standards in service (Caffebonini.com 2018). The secret behind the high quality is a smart use of the best coffee beans that are derived from the two widely-known mixtures Arabica and Robusta. Arabica is fragrant and sweet while Robusta is decisive more substantial. Additionally, they are also expertise in blending, the stage which is widely known as the real art of the Bonini Company (Caffebonini.com 2018). The blending process which has been a success secret for the company is the result of the old age recipes. Such ancient recipes were being handed over by the roaster which later on had been taken care by the companys coffee Sommeliers in order to ensure the quality and the maximum flavor to customers (Caffebonini.com 2018). The intention of the Boninis Company is very clear which is to provide its customers the moments of pleasure by providing them a coffee that never fails to deliver (Caffebonini.com 2018). The success of the company is not only limited to the high-quality services it offers to customers but, it is also because of many other reasons as well like the acknowledgments both from the customer ends and from the large-scale retailers (Caffebonini.com 2018). Interestingly, they have been able to deliver the best in quality service while offering the very competitive products and the shipping prices (Caffebonini.com 2018). However, the study is intended to find the benefits of using the different social media platforms which could be highly profitable given the reputation Bonini has. The need to study the few media resources is essential today because a continued conversation with customers in nowadays is very much important. Such a conversation is required as it helps to enhance the customers trust on the company and also helps to take it to the international platform while being confined just to the national circle. Analysis: Identify and analyze different social media in general and their specific importance to the selected business ensuring that you cover marketing, consumer feedback, management information, internal communication and any other uses that you consider important Identifying the different social media platforms and the relevant importance: Social media platforms can be divided into various types like as follows: Social networks- Social networks like Facebook, Twitter, and LinkedIn in the organizational context can be used for an endless list of purposes like market research, lead generation, brand awareness, customer service, relationship building and several others (Guesalaga 2016). Social networks can help organizations like Bonini to connect with customers online to exchange its views on the ideas and the relevant information (Guesalaga 2016). Twitter is a way to interact with customers possibly like a live chat. On the other hand, Facebook helps to manage the relationship with customers. Both serve the different purposes; however, all are important to produce a notable image in the market (Guesalaga 2016). LinkedIn is another way of interacting with people; however, it facilitates a professional exchange of information both at the organizational and at the personal levels (Guesalaga 2016). Nevertheless, the contemporary world is being dominated by an extensive use of mobile phones which is also why the d ifferent social sites are now much in use (Guesalaga 2016). Media sharing networks- This is another very useful platform where media, especially in the form of videos, can be shared to make it viewable to a mass audience base. It includes the social sites like the Instagram and the YouTube (Pfeffer, Zorbach and Carley 2014). Instagram is a platform where videos and images can be uploaded. Moreover, users can also add captions to such videos and photos to make it look different and appealing (Pfeffer, Zorbach and Carley 2014). YouTube, on the other hand, can be extensively used for uploading small or large size videos containing the information edited by its users (Pfeffer, Zorbach and Carley 2014). YouTube is one of the highly visited platforms in nowadays. Millions of users throng to the site to check their relevant videos (Pfeffer, Zorbach and Carley 2014). Consumer review networks- These are the social sites which customers use to find, review and share the relevant information related to products and services belonging to the various industry profiles like restaurants, Smartphone, travel destinations, electronic gadgets and the others (Kumar et al. 2016). Positive reviews state the success that the product or the service has received from its target audience while the negative reviews ring an alarming bell for the respective company to have a look on the issue whether it is genuine (Kumar et al. 2016). Moreover, an organization in such context will be needed to do the needful to show an utmost revert to the customer's escalation (Kumar et al. 2016). Examples of such platforms include but are not limited to like Zomato, TripAdvisor and Yelp (Kumar et al. 2016). Discussion forums- This is one of the oldest forms of social media which can be used to find share the information the news and for monitoring the opinions (Dijkmans, Kerkhof and Beukeboom 2015). This is a traditional media but an excellent resource for market research (Dijkmans, Kerkhof and Beukeboom 2015). This can also be utilized for doing advertisements but required cares will be needed in order to keep it separate from the posts (Dijkmans, Kerkhof and Beukeboom 2015). Examples of discussion forums include but are not limited to like Quora, Reddit, and Digg (Dijkmans, Kerkhof and Beukeboom 2015). Blogging networks- WordPress, Tumblr, and Medium are some of the examples of blogging sites (Razmerita, Kirchner and Nabeth 2014). This helps to establish content marketing which can be the highly effective ways of interacting with the target audience, generate leads sales and building the brand (Razmerita, Kirchner and Nabeth 2014). Using this platform, organizations can publish the desired information that may be regarding the organization itself or any other useful matter in an attractive way (Razmerita, Kirchner and Nabeth 2014). WordPress is a more traditional form of blogging while Tumblr offers the microblogging services (Razmerita, Kirchner and Nabeth 2014). On the other hand, an interactive social publishing can be facilitated through the Medium. Blogging networks are truly helpful in generating an engaging content which can be used as a promotion strategy (Razmerita, Kirchner and Nabeth 2014). Social shopping networks- These are the social sites that are being used to spot the trends, share great finds, make purchases and follow the brands (Paniagua and Sapena 2014). Using this platform, brands can enhance the product or service related awareness, can make audience engaged to its products or services and can also facilitate the sale of products through the new channels (Paniagua and Sapena 2014). Social shopping networks support the e-commerce platform by adding a social element to it. The platform offers a focused integration between the social and the shopping experience (Paniagua and Sapena 2014). Few of the examples of the platform include like Etsy, Polyvore, and Fancy (Paniagua and Sapena 2014). Specific importance to the chosen business: Each day, the various coffee shops do their best to offer a taste that does not fail to deliver. For many of the people around the world, it works as a resource that fuels the day and helps people to start on the right note. This is pretty much clear from the fact that coffee has been viewed as a booster that not only energizes the body but also makes such things happen (McLellan, Caldwell and Lieberman 2016). Building a social relationship with both the existing customers and the target audience is utterly important for attaining a sustained business. Social media has now major roles in making the conversation much smoother between clients and the customers. The fact is quite evident from a fact that millions of common people use Smartphone. A significant population of such numbers uses Smartphone for being updated with the news, gossips, blogs, useful contents and company-specific information (Parveen, Jaafar and Ainin 2015). In context to the case study organization Bonini Caffe, the various types of social media platforms can be extensively used for establishing a deeper relationship with the target audience, to enhance the brand awareness and to elevate the customers trust on the brand. Various social sites like Facebook Twitter and the social media such as blogging networks, discussion forums consumer review networks can be used to enhance the relationship with customers (Ngai et al. 2015). Facebook will allow knowing how much the customers have loved their services and products. Twitter will facilitate a kind of live chat where themanagement team of Bonini and the worldwide customers can establish a very close relationship with each other through chat service (Ngai et al. 2015). Blogging network can prove to be a very effective way for the Bonini Company as this will help them go beyond the website content and explore a very different world of engaging contents to the target customers (Ngai et al. 2015). Discussion forums are another effective way of interacting with the customers. Bonini Caffe will be able to showcase the planned contents to their target audience. Additionally, the company will also be able to highlight some rare characteristics of it through the various discussion forums like Quora (Ainin et al. 2015). Consumer review networks like Zomato will assist Bonini Caffe in showcasing their positive reviews. Such reviews will help customers know about the company and its positive aspects. Moreover, they might feel like being a part of the company by using its products and services. In addition to this, Bonini will be able to track or monitor the market values of its products or services in regards to customers responses (Ainin et al. 2015). YouTube is an emerging platform where videos are shared to catch the attention of the worldwide customers. The use of YouTube will be highly advised to the Bonini Caffe as this will allow uploading the self-created videos containing the various relevant organizational contents like how they prepare the coffee and treat the customers (Hassan, Nadzim, and Shiratuddin 2015). However, the use of social sites and the other mediums should not coincide with the on shop business of the Bonini Company. An ineffectivemanagement of social activities may also hamper the productivity (Go and You 2016). To avoid such fears, Bonini Caffe needs to consider the following recommended strategies: Picking up the most appropriate social mediums- It is better to be confined to just a few very effective social mediums than being available to all the mediums and consequently, lose the effectiveness. For the case study organization Bonini Caffe, Facebook, Twitter, Discussion Forums such as Quora, Blogging Networks, YouTube and Consumer Review Networks like Zomato and YouTube will be advised (Valentini 2015). Making up a routine time for social activities- It is necessary to fix a time span for the various social media activities. This will help Bonini to facilitate usual services without any interruption and also conduct the social activities at its assigned time (Valentini 2015). Advertising the profiles- Bonini will probably have a very first experience of using the ample social media. This is why it is advisable that the company does proper advertisement of its new activities (Valentini 2015). For example, to make its presence felt at the Facebook page, it should paste a hard copy detailing the scheduled activity on Facebook in the different parts of the coffee shop. Places like near the food case or any other places which are observable to customers. Conclusion: To conclude, Bonini Caffe needs to identify the most appropriate social media resources for its business. Few of the strategies have been recommended in this study; however, it entirely depends on the companysmanagement in regards to the selection of the social media resources. The social media activities will yield better results if those are managed properly. To a company like Bonini Caffe, it is very important that it takes its uniqueness to the next level which is to explore its uniqueness at the different social media resources. There is just the need of using a right mixture of ancient tradition such as the recipes of blending and the modern ways of social activities like the various social media sites. The company, however, needs to follow the recommended strategies or many others like that in context to an effective management of the social activities. This is indeed necessary to prevent any damage done to the usual daily routine or else this may leave a bad impact on the bra nd on customers. References: Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes.Industrial Management Data Systems,115(3), pp.570-588. Caffebonini.com. 2018.Caff bonini S.r.l Company - Caff Bonini S.r.l. - US. [online] Available at: https://www.caffebonini.com/about-us/ [Accessed 14 Feb. 2018]. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Go, E. and You, K.H., 2016. But not all social media are the same: Analyzing organizations social media usage patterns.Telematics and Informatics,33(1), pp.176-186. Guesalaga, R., 2016. The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media.Industrial Marketing Management,54, pp.71-79. Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small business based on the AIDA model.Procedia-Social and Behavioral Sciences,172, pp.262-269. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior.Journal of Marketing,80(1), pp.7-25. McLellan, T.M., Caldwell, J.A. and Lieberman, H.R., 2016. A review of caffeines effects on cognitive, physical and occupational performance.Neuroscience Biobehavioral Reviews,71, pp.294-312. Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models, technologies, and applications: an academic review and case study.Industrial Management Data Systems,115(5), pp.769-802. Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or hate?.Business horizons,57(6), pp.719-728. Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational performance: Reflections of Malaysian social media managers.Telematics and Informatics,32(1), pp.67-78. Pfeffer, J., Zorbach, T. and Carley, K.M., 2014. Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.Journal of Marketing Communications,20(1-2), pp.117-128. Razmerita, L., Kirchner, K. and Nabeth, T., 2014. Social media in organizations: leveraging personal and collective knowledge processes.Journal of Organizational Computing and Electronic Commerce,24(1), pp.74-93. Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015. Determinants of social media adoption by B2B organizations.Industrial Marketing Management,51, pp.89-99. Valentini, C., 2015. Is using social media good for the public relations profession? A critical reflection.Public Relations Review,41(2), pp.170-177.
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